Getting in with the big guns: a small business heroes guide to selling to retailers
Getting your product stocked by larger retailers can be a major breakthrough for any small business hero. But the path to the shop shelves of major retailers is a rocky one.
It can be really tricky to figure out what retailers actually want from you, so we spoke to a couple of small business owners who successfully got their products into major retailers. John Styring is the CEO of IglooBooks, which now sells to Asda and Sainsbury’s – thanks to this, the company’s turnover has grown £18m in just five years. Bola Lafe is the co-founder of Aquaint – a sanitiser so safe it can be used on food and on babies’ skin from birth, and which is now sold by Boots, Amazon, and that will be sold in Tesco from May. They share their insight into what major retailers are looking for.
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